S2: Diane x Madewell

Diane’s Season 2 uniform: demure knit sweaters, button-down shirts, below-the-knee skirts, all in a pale pastel palette. The eternal student and teacher’s pet, feminine yet completely un-sexy.

madewelldiane

Madewell’s Spring 2013 lookbook offers a contemporary take on the Diane uniform while sticking to its core components. The plus? Madewell has found a way to add a bit (a very teeny bit) of sex appeal to the nerdy schoolgirl look.

madewell

The best part is that Madewell is now carrying one of my favorite brands, Ace & Jig (dress second from left), which I first discovered at Mira Mira in San Francisco.

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5 thoughts on “S2: Diane x Madewell

  1. I love that you did a then vs. now post…I have seen many blogs that only focus on what was, so it was very refreshing to see the two together. Awesome!

  2. brittansalisbury says:

    I love this. The tiny bit of sex appeal for made well is probably all in the hair…that whole beach waves thing.

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